Tribe Zero is a living cultural project I conceived and co-created with my husband, rooted in an ongoing inquiry: what does belonging mean today?
I led the conception of the project, including the name, visual identity, aesthetic language, and overall journey. Tribe Zero is designed as a shared structure rather than a fixed format, one that holds space for wellness, artistic expression, and shared presence.
The name carries its meaning at the core. Tribe reflects our innate desire to gather, connect, and recognize ourselves through others. Zero represents constant beginnings, a return to origin, before labels, hierarchy, or inherited identity. In a Saudi context, where belonging has traditionally been defined through familial and geographical bonds, Zero proposes a different entry point that reflects our current evolution: belonging by choice, alignment, and shared values.
As the project evolves, Tribe Zero expands to include collaborators and brands who share the same ethos. Recent iterations include a desert camping gathering in partnership with Raw Escapes, extending the idea of tribe into a shared, collective authorship.
Tribe Zero reflects my ongoing interest in communal structures, contemporary forms of belonging, and experiences where meaning precedes form and presence is the primary medium.