Speaker at Sadu House × SXSW London

• Panel: “Emerging Live Opportunities in the Middle East”

• Represented The Fridge and KNZ Records

• Joined fellow panelists Matthew Dicks and Hisham Aramouny, with moderation by Hala Alhedeithy

• Contributed to the global conversation on Saudi Arabia’s cultural transformation and the expanding opportunities across its live creative sector, from live experiences and talent development to creative enterprise