Layali Al Diriyah was my entry point into The Fridge in 2023. I joined the project as a freelance collaborator, supporting rehearsals. This marked my first collaboration with the team and introduced me to their approach to large-scale cultural programming.

Subsequent editions (2024–2025)

My role soon expanded to supporting creative development and artist programming. I was involved in artist booking, coordination, and on-site management, working closely with the team to maintain cohesion across performances.

I became deeply involved in shaping the overall narrative and creative direction of the program. Over a two-month period, my contribution included stage integration and look and feel, costuming direction, content development, artist selection, and programming.